Online content has manipulated the publishing and media markets in more ways than many notice. For instance, ISBNs for books were developed in the 1970s to create an easy, international identification system. ISBNs eased the transition from author to publisher and publisher to book store. Some countries, including the U.S. tag fees to attaining ISBNs; thus, authors are more reluctant to buy in to the outdated system. With increased online content, authors are opting to self-publish more often. Publishing online, authors can bypass the traditional publishing pathway; they are creating an ever larger chaotic mess of online content.
We need online organization. Companies, such as Amazon and Walmart, have shown leadership by creating their own organizational codes. I think it would be foolish to leave out social networks like tumblr and twitter, whose tags are a rudimentary sorting program. Either way, even a simple trending system is necessary for the online user to sift through the sea of online content. Searching for a needle in a haystack sums up the current online experience; and I am one of the many producers of excess. That makes one wonder what all this content is really worth. As a society, there seems an apparent shift from quality to quantity.